PrivacyCheq was founded as AgeCheq in 2013 by seasoned mobile technologists to solve a variety of problems that exist at the intersection of privacy and mobile devices.
Our initial focus was on facilitating compliance with the recently updated Children’s Online Privacy Protection Act (known as COPPA). Our flagship product, AgeCheq dramatically reduces the effort required to comply with the COPPA rules for both parents and mobile app publishers. The service is platform-agnostic and can be integrated into an existing app, tested, and posted to the app store within a day.
In March 2015, the company rebranded as PrivacyCheq, expanding our focus to include other markets where privacy notice and compliance required technical solutions.
The “Internet of Things” is a very rapidly advancing technology field that places connected sensors in homes, cars and even on clothing, allowing intelligence and analytics to be applied to save money, increase convenience, and improve health. By their nature, these devices collect personal information that must be handled properly and protected by manufacturers. But the nascent IoT industry has done a poor job of educating consumers on the use and protection of their private data, as noted by the chairwoman of the FTC at the 2015 Consumer Electronics show.
In September, we launched our first cloud privacy notice service for IoT, called Privacynq. Privacynq fills the IoT’s industry wide ‘privacy vacuum’, explaining privacy and security of IoT devices in language that consumers can truly understand and use to make informed purchasing and usage decisions. Beyond consumer IoT products, Privacynq is gaining acceptance in the hospitality, sporting venue, and retail industries because of increasing pressure to provide consumers with convenient, accurate and understandable notice of each venue’s use of privacy impacting technologies such as video surveillance, facial recognition, iBeacons, phone tracking, monitored free WiFi, loyalty card tracking, and behavioral targeting.
In 2016 PrivacyCheq turned its attention to the European Union’s new privacy regulation, called GDPR. The AgeCheq service was updated to handle GDPR compliance for publishers serving children under the age of consent (typically 13, but as high as 16 by default).
Because every online business that connects with users in the European Union must capture and log user consent, we launched the ConsentCheq Compliance Development Kit in April 2016. This set of software tools, model compliance implementations and Cloud APIs allows businesses to rapidly construct and test GDPR compliant notice and consent implementations without having to build out any of the required backend notice and consent delivery, logging and reporting technology.